5. How ROI (A-B)/B is Calculated
5.a (New Opportunities Added to Pipeline):
This represents the total projected revenue from qualified deals that enter your pipeline as a direct result of our mailers. It includes deals where sales conversations start, proposals are sent, or negotiations begin - even if they don’t close within three months.
Example: If five companies express strong interest/book meetings and their combined potential contract value is $60,000, then A = $60,000.
5.b (Total Cost of Mailers Used):
This refers to the investment for the quantity of mailers purchased (excluding add-ons)
5.c Sample ROI Calculation
Assume 5 deals enter your pipeline, each valued at $30,000 per year.
A = 5 x $30,000 = $150,000.
B = $5,000 (cost of mailers).
ROI Calculation: (150,000 - 5,000) / 5,000 = 29.0 (or 2900% ROI, which is 29x)