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Case Study: TOSS C3 Corporation

How We Landed $4.3M In Sales Pipeline In 90 Days

Case Study: TOSS C3 Managed IT

Background

We wanted to connect with CISOs at Fortune 500 companies. These decision-makers are some of the busiest professionals in the world, and their inboxes and DMs are constantly full.

At first, we tried everything: LinkedIn DMs, daily content posting, and email campaigns. But no matter how much we tried, we just couldn’t stand out. Nothing worked.

We realized that if we wanted to break through the noise and get results fast, we needed to do something completely different.

Results

In just 90 days, we generated $4.3M in sales pipeline.

One of the companies we targeted reached out, and that opportunity alone was worth millions.

This success showed us that being unique and personalized in our approach wasn’t just an idea - it was the key to getting noticed by high-level decision-makers.

Process

Instead of more emails or DMs, we created something special:

Personalized video mailers.

Here’s how it worked:

We made 100 hardcover video brochures that played a custom video when opened.

Each video was tailored to the recipient, offering a clear message and incentive to book a meeting.

We sent these video mailers to Fortune 300 and Fortune 500 companies across the U.S., focusing on CISOs.

We paired this with a Dream 100 strategy that targeted the top accounts we knew would benefit from our service.

This was highly focused, personal, and impossible to ignore.

Greg Hanna

TOSS C3

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