Instead of more emails or DMs, we created something special:
Personalized video mailers.
Here’s how it worked:
We made 100 hardcover video brochures that played a custom video when opened.
Each video was tailored to the recipient, offering a clear message and incentive to book a meeting.
We sent these video mailers to Fortune 300 and Fortune 500 companies across the U.S., focusing on CISOs.
We paired this with a Dream 100 strategy that targeted the top accounts we knew would benefit from our service.
This was highly focused, personal, and impossible to ignore.